Futures Fit. Facilitating Futures with Futures Facilitator, Suzanne Whitby.
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Good reads about Futures & Foresight

Good reads about Futures & Foresight

by Suzanne Whitby | 12 months ago | Long-form

The fog of ambiguity is where creativity lives

The fog of ambiguity is where creativity lives

by Suzanne Whitby | Mar 7, 2025 | Export, Short reflections

Most groups don’t get stuck because they lack ideas. They get stuck because they hate the “fog”, that awkward middle space where nothing is clear yet. So what to do when the fog rolls in during a futures session? My approach is to make ambiguity a shared, normal phase...
Future-Proof Your Business: Innovating for Sustainability

Future-Proof Your Business: Innovating for Sustainability

by Suzanne Whitby | Mar 2, 2025 | Long-form

Future-Proof Your Business: Innovating for Sustainability Discover why innovating for a sustainable future is essential for business success, benefiting both people and the planet. Learn how facilitated workshops, including futures thinking and design thinking, can...
The fog of ambiguity is where creativity lives

Futures work begins with questions, not answers

by Suzanne Whitby | Feb 17, 2025 | Export, Short reflections

In his book Questions Are the Answer, MIT professor Hal B. Gregersen argues that breakthrough thinking rarely comes from having better answers. It comes from asking better questions. Better questions are the kind he calls “catalytic questions”. These are...
The fog of ambiguity is where creativity lives

Why confident predictions persist in an unstable world

by Suzanne Whitby | Feb 7, 2025 | Export, Short reflections

In times of geopolitical instability, rapid technological change, and overlapping crises, it’s increasingly hard to make confident claims about what regions or countries will look like five or ten years from now. And yet, confident predictions persist. You still hear...
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